Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences
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چکیده
منابع مشابه
Cultural Distance Revisited : Towards a More Rigorous Conceptualization and Measurement of Cultural Differences Oded Shenkar
ew constructs have gained broader acceptance in the international business literature than cultural distance (CD). Presumably measuring the extent to which different cultures are similar or different, the construct has been applied to most business administration disciplines, i.e., management, marketing, finance and accounting. In management, CD has been used as a key variable in strategy, mana...
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ژورنال
عنوان ژورنال: Journal of International Business Studies
سال: 2001
ISSN: 0047-2506,1478-6990
DOI: 10.1057/palgrave.jibs.8490982